Amogh Bhatnagar.

Graphic Designer, among other things.
 

PROJECTS

Chalk & Cheese Films / Visual Identity / 2025

14 Norient Festival / Key Visual / 2025

Coming From Mud / Visual Identity / 2025

Journeying Across the Himalayas / Visual Identity / 2025 / Squadron 14

Collage as Language, Language as Collage / Artist Book / 2024 / Halden Bookworks
Art India Magazine / Editorial Design / 2023-26 / Squadron 14

From Where I Stand / Exhibition Identity / Publication / Website / 2023

Bezoar Delinqxenz / Book Design / 2022 / Squadron 14

Unreleased ‘Nike by You’ Campaign / Illustrations / 2022 / Art&Found

Lines of Sight / Publication & Exhibition / 2021

Why Not? / Visual Identity & Packaging / 2021

Editorial Illustrations / Various

Campaigns: Raw Mango / 2021–26 / Squadron 14

CURATORIAL

Common Nouns / 2024 / Squadron 14 

From Where I Stand / 2023 / Future Flow 

Lines of Sight / 2021 / National Institute of Design 

COLLAGE

Archive: 2025
2025: Collage tool

Archive: 2024

Archive: 2023

Archive: 2022


WRITING

The Arches of Lodhi Colony / Paper Planes 

Design as Authorship / Master Thesis / Available on Request
Design as Authorship v0 / Essay 

Indian Graphic Design / Essay 

Graphic Design Systems / Essay 




A.B. 2026

WHY NOT?
Visual Identity
2021, Independent





Illustration-led, fun, and quirky visual identity for a plant-based milk for the whole (pun-intended) family.

Why Not? is a plant-based milk alternative created by young entrepreneurs who wanted to pull it out of the wellness circles, and make it the perfect substitute for families that grew up on chai, breakfast cereals, filter coffee, paneer and kheer. The playful visual identity features a bold and whimsical type family (various weights of the versatile OBVIOUSLY by Oh No Type Co.), paired with simple yet evocative illustrations of a family that is not afraid to try things ... because, why not?